Strength in Design Web & Branding Process

A Strategic Approach to Building a Profitable Online Presence

You’re not just here for a prettier logo or a sleeker site. You’re here to grow a business that feels aligned and gets results.

My Strength in Design Process combines brand strategy, visual identity, and custom web design into one seamless experience. Each step is designed to help you connect with your ideal clients, communicate your value clearly, and create a brand that grows with you.

Whether you’re launching something new or refining what you’ve built, we’ll create a brand and website that not only look great but work, turning visitors into clients and ideas into income.

What is it?

A comprehensive approach that combines web design, branding, and strategy to create a strong, professional online presence that attracts and retains clients.

Who is it for?

It’s perfect for fitness providers or anyone looking to build a brand and website that helps them stand out and grow their business.

How does it work?

Through a four-step process we work together to create a cohesive, results-driven branding & online presence.

Why does it exist?

It exists to help businesses establish a professional brand, attract more clients, and build long-term stability.

Web and Branding 4-Step Process

This isn’t just a logo or a quick website. I guide you through a full transformation, including branding and web design, so everything you share reflects your values, speaks to your audience, and works seamlessly online. This process is designed to take you from “this doesn’t really feel like me” to “wow, this is exactly what I needed!”

  • We’ll start by understanding your business goals, ideal clients, and what makes your brand unique. This phase ensures your business services’ website and branding are built to attract the right people and position you as a go-to fitness provider. 

    What we’ll do:

    • Define your business goals and vision – so your website and branding align with your long-term success.

    • Analyze the market and competitors – to identify opportunities that set you apart and give you a competitive edge.

    • Develop a brand direction – to create a strong, recognizable identity that speaks to your ideal clients.

  • Your brand should be instantly recognizable and inspire trust. In this phase, we’ll solidify your brand identity and map out a website that’s designed to convert visitors into members and clients.

    What we’ll do:

    • Create logo concepts and a visual identity – so your brand looks polished and professional.

    • Develop a brand style guide – ensuring a consistent look across your website, social media, and marketing materials.

    • Plan an intuitive website structure – making it easy for visitors to find what they need and take action.

  • This is where your brand comes to life online. We’ll create a website that showcases your services, engages visitors, and guides them toward signing up or booking a session.

    What we’ll do:

    • Design your homepage – to instantly communicate your value and encourage visitors to take action.

    • Design interior pages – to highlight your offerings, success stories, and key business information.

    • Optimize for user experience – ensuring seamless navigation that makes it easy for potential clients to engage.

  • With the design finalized, we’ll build a fully functional website that works for your business. From mobile optimization to key integrations, everything will be set up for a smooth launch

    What we’ll do:

    • Build a mobile-friendly, high-performing site – that looks great and works seamlessly on any device.

    • Integrate essential tools – such as payment processing and class scheduling to streamline your operations.

    • Set up your Squarespace account and provide training – so you can confidently manage and update your site.

    • Provide 30 days of post-launch support – to ensure everything runs smoothly and you have what you need to succeed.

Most Recent Brands I’ve Helped Grow

Ready to Work Together?

Book a 45-minute strategy call to clarify your goals, refine your brand, and map out the best approach to attracting and retaining clients. Let’s build a strong, credible online presence that supports your growth and sets you apart in the fitness industry.