Hola! I’m Majo Aparicio.

Abstract swirling pattern of blue, teal, white, and black colors resembling marble or fluid art.
Woman performing a squat with a barbell loaded with Rogue weight plates in a gym.

About Me

Hi, I’m Majo Aparicio, founder of Majo Aparicio Design, where I specialize in helping businesses build strong, high-converting online identities. Originally from Panama City, Panama, I bring over seven years of experience in branding, web design, and graphic design, blending creativity with strategy to create impactful brand experiences.

With a Bachelor of Fine Arts in Graphic Design and a minor in Marketing, as well as a Master of Arts in Digital and Web Design from Lindenwood University, I’ve worked across agency settings, academia, and freelance, honing my skills in branding, web design, UX/UI, print, and production design. Now, I specialize in helping health and fitness providers establish a professional and effective online presence through strategic branding and web design solutions.

Design isn’t just my profession. Design is my passion! Whether I’m refining a brand’s visual identity, optimizing a website for conversions, or producing high-quality print materials, I thrive on turning ideas into designs that make an impact.

I also offer design services in Spanish!


My Design Philosophy

I believe that great design is more than just aesthetics, it’s about solving problems, creating connections, and telling a brand’s story in a way that resonates. Every project I take on is a collaboration, where I work closely with my clients to understand their vision and translate it into designs that leave a lasting impression.


What I Love

When I’m not designing, you’ll find me doing CrossFit, playing with my Pitbull Nala, traveling with my husband, going out with friends, baking, reading, and listening to true crime podcasts. I believe that balance is key, just like in design, where function and aesthetics must work together, I find joy in both the structure of fitness and the creativity of my hobbies.

Why Work With Me?

Experienced & Versatile

With experience across multiple design disciplines, from branding to web design to advertising, I bring a well-rounded approach to every project. Having worked in advertising agencies as an art director, senior designer, web designer, and graphic designer, I understand how to craft designs that don’t just look great but also serve a strategic purpose.

Strong Educational Foundation

I hold a BFA in Graphic Design and a Master’s in Web Design, which means I have both the creative and technical skills to bring your vision to life. Beyond hands-on experience, I’ve also shared my knowledge as a college professor, helping the next generation of designers master their craft.

Strategic Approach

I’ve worked on projects of all sizes, from branding startups to designing large-scale digital experiences. Whether you need a full website redesign, a compelling ad campaign, or a unique brand identity, I bring a blend of creativity, strategy, and technical expertise to deliver outstanding results.

Reliable & Easy to Work With

I value clear communication, collaborative problem-solving, and meeting deadlines. My approach is always tailored to your needs, ensuring that we create something both beautiful and effective.

Brands I’ve Worked With

Missouri logo with a colorful flower design and the slogan 'enjoy the show'
Bayer logo with the words BAYER arranged vertically and horizontally inside a circle outlined in green and blue.
Logo of St. Louis Lambert International Airport with a stylized red and gray graphic and text in red and blue.
University of Health Sciences & Pharmacy in St. Louis logo
Fontbonne University logo with a purple feather and blue text.
Lindenwood University logo in black and white.
A woman sitting at a desk in a modern office, working on a laptop with a notebook and pen nearby.
Royal Canin logo featuring red text and a crown-like design of red circles above the brand name.
Logo of AMICSTL with a circular abstract design in shades of pink and purple, and the text 'AMICSTL' in navy and pink.
Canoe logo with the word 'canoe' in dark blue lowercase letters and a teal stylized triangle pointing to the right as part of the logo.
The word 'yellowbik' written in bold black lowercase letters.
Logo for Motion of the Neighborhood, featuring two women lifting weights, silhouette style
Illustration of a service dog with a vest, assisting a person in a wheelchair.
ProBiora Health logo with colored abstract shapes and company name
Madison County Transit logo with green and black stylized text.
Yelp logo in black with a red stylized starburst at the end.
A logo featuring an abstract outline of a deer head and antlers in orange above the words "TROPHY PROPERTIES AND AUCTION" with smaller text "LAND | RECREATIONAL | RESIDENTIAL" below.
Nutrien Ag Solutions logo featuring green leaves and black text
Logo of Doruogh Chiropractic featuring two hands holding a spine within a circular design.
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Ready to Work Together?

Whether you’re scaling a creative team or building a business, strategic design can take you further. Reach out to start a project or book a quick call to see if we’re a fit.